An overview of the 8-step process. It's all about you tapping into your dream and aligning it to your Purpose.

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Discovering the 8-Steps as a tool for success: a brief history of the journey.

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Discovering yourPurpose. Finding your personal why, not the product why.

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How the personal Purpose of Apple and Starbucks anchors their 8-step

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How do you communicate the core value and promise you offer your consumers? Is it authentic and does it align with your purpose?

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How Message ampfilies Purpose and expands how people think about your product?

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An aligned Tone creates honest communication and solida connection, it can make or break a company.

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The balancing of Purpose and Message through Tone.

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Character sells! But only when it authentically reflects your core values and beliefs, and aligns with the whole of your Purpose, Message & Tone

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Character, examined through Apple & Starbucks, illustrates what, what you put out as a company, you get back.

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Content is creating a product that comes from your desire to bring something of value and benefit to the world. What YOU want to bring to the market.

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Building the 8-Step for Apple & Starbucks revelas their offered values and benefits, not a marketed value, but true value.

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Structure is a design. It is a sequetial series of conscious choices creating the logical flow of your business operation that reflects your unique product.

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Apple and Starbucks expidential growths were well served by figuring out their individual and unique Structures.

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Style is the sum total of all the steps before and is how you signal who you are and how you want to engage.

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Style is the manifestation esthetically of Tone. It's how you experience each product and the representation of the company's values and intentions.

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What does all this work add up to? It is the reach and the affect your product and company desires to have, magnifying your original dream into a reality that potentially goes beyond your dreams.

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In each case, how Apple and Starbucks have not only shifted how we relate in the world but how they remained true to their individual Purpose and dream.

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This is your competed 8-Step Scale which provides a Blueprint for all design work to come in creating the nitty gritty of an operational business.

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