DYNAMIC BLUEPRINT™

The Dynamic Blueprint™ is where your Whole Business Design™ journey truly begins. This stage introduces the 8-Step Scale™-a transformative framework that uncovers the full scope of your business's potential and lays out a clear, customized roadmap for sustainable growth.

Rather than starting with tactics or tasks, this stage begins with vision. You and your team will clarify the deeper purpose behind your venture, align your thinking, and articulate a Creative Vision that inspires commitment from stakeholders and collaborators alike. It's not about fitting into the market-it's about shaping a company that's built to lead, adapt, and thrive.

The Dynamic Blueprint™ sets the foundation for everything that follows. It defines not just what your business is, but what it can truly become.

Assignment
1

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What is the 8-Step process? (3:11)

An overview of the 8-step process. It's all about you tapping into your dream and aligning it to your Purpose.

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Discovering the 8-Steps (5:54)

Discovering the 8-Steps as a tool for success: a brief history of the journey.

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Purpose (8:44)

Discovering yourPurpose. Finding your personal why, not the product why.

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Purpose CODA (6:38)

How the personal Purpose of Apple and Starbucks anchors their 8-step

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Message (8:41)

How do you communicate the core value and promise you offer your consumers? Is it authentic and does it align with your purpose?

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Message CODA (5:37)

How Message ampfilies Purpose and expands how people think about your product?

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Tone (4:29)

An aligned Tone creates honest communication and solida connection, it can make or break a company.

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Tone CODA (4:08)

The balancing of Purpose and Message through Tone.

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Character (6:02)

Character sells! But only when it authentically reflects your core values and beliefs, and aligns with the whole of your Purpose, Message & Tone

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Character CODA (4:58)

Character, examined through Apple & Starbucks, illustrates what, what you put out as a company, you get back.

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Content (7:05)

Content is creating a product that comes from your desire to bring something of value and benefit to the world. What YOU want to bring to the market.

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Content CODA (5:03)

Building the 8-Step for Apple & Starbucks revelas their offered values and benefits, not a marketed value, but true value.

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Structure (6:49)

Structure is a design. It is a sequetial series of conscious choices creating the logical flow of your business operation that reflects your unique product.

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Structure CODA (6:14)

Apple and Starbucks expidential growths were well served by figuring out their individual and unique Structures.

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Style (4:44)

Style is the sum total of all the steps before and is how you signal who you are and how you want to engage.

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Style CODA (2:36)

Style is the manifestation esthetically of Tone. It's how you experience each product and the representation of the company's values and intentions.

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Impact (3:00)

What does all this work add up to? It is the reach and the affect your product and company desires to have, magnifying your original dream into a reality that potentially goes beyond your dreams.

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Impact CODA (2:10)

In each case, how Apple and Starbucks have not only shifted how we relate in the world but how they remained true to their individual Purpose and dream.

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The Dynamic Blueprint™ (7:48)

This is your competed 8-Step Scale which provides a Blueprint for all design work to come in creating the nitty gritty of an operational business.

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Reference
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